“Turismo de Portugal” has set ambitious goals for the coming decade, following a 17% jump in tourism in January:

1. a) A 4% annual increase, thereby doubling overnight stays by 2027;
2. b) Reduce seasonality by one third by increasing off-season offerings over the same period;
3. c) Boost training and qualifications of hotel and restaurant personnel;
4. d) Bolster national approval for tourism to 90% of the population;
5. e) Enhance conservation and appreciation of Portugal’s cultural and national heritage;
6. f) Strengthen competitiveness and innovation;
7. g) Improve qualifications and inclusion of activities and residents.

Tourism already represents 17% of gross domestic product and the view is optimistic for on-going growth and improvement.

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