“Turismo de Portugal” has set ambitious goals for the coming decade, following a 17% jump in tourism in January:
- a) A 4% annual increase, thereby doubling overnight stays by 2027;
- b) Reduce seasonality by one third by increasing off-season offerings over the same period;
- c) Boost training and qualifications of hotel and restaurant personnel;
- d) Bolster national approval for tourism to 90% of the population;
- e) Enhance conservation and appreciation of Portugal’s cultural and national heritage;
- f) Strengthen competitiveness and innovation;
- g) Improve qualifications and inclusion of activities and residents.
Tourism already represents 17% of gross domestic product and the view is optimistic for on-going growth and improvement.